Tyra Banks Gives Her Jewels Away

Times are tight and Tyra Banks wants to share the wealth with her fans. No, she's not giving away her own personal jewels but she is giving away $25,000 in jewels to celebrate the relaunching of her website, Tyrashow.com.

What a brilliant marketing event and a great way to build even a stronger audience. Kudos to Tyra for her business savvy.

Visit Tyrashow.com between Monday, January 26th and Friday, January 30th for a chance to win bejeweled baubles to help you Bling in the New Year. Plus, one lucky winner will also win a trip to New York City to appear on an episode of The Tyra Banks Show.

TyraShow.com will feature a different jeweler every day during the week of January 26th including:

LIA SOPHIA

Lia Sophias high-end Red Carpet Collections have an impressive celebrity clientele with their beautiful and innovative designs that always stay on top of the hottest trends in jewelry. These bejeweled baubles will surely dress up any outfit and help you make a bold statement.

DYANNE BELLE

Heres proof- - fashion does cure all. Dyanne Belles gold and green stunner is not only the cure for what ails your fashion troubles, its stone (Chrysoprase) is said to have healing powers. If thats not quite the key to your heart, pair her 18K gold pendant necklace alongside it. Featuring 14k yellow, pink and white gold three key necklace on a 14k yellow gold chain. Three keys worn together are said to open the doors to health, wealth and love. Together, the items retail for $5,200!

TINA TANG

Every girl needs a statement ring- - this one makes a statement loudly. This eye-catching 14k gold ring with black diamond pave retails for $4,999 and was designed and handmade in New York!

MAYORS 1.29.09

Talk about big time bling -- three rows of 18k gold studded all-over with diamonds. This rings striking modern design was inspired by that magical moment when fate and luck collide, evoking a sense of connection soul to soul and creating a story to last for all time.

ZALES 1.30.09

For some true New Years bling, add some sparkle and shine with rings for both your finger and you ears. These exclusive Zales Celebration Diamonds feature remarkable clarity and exceptional color with 102 facets to create eye-catching sparkle worthy of the New Years Eve ball. A combined retail value of $5,000.For a chance to win, Tyra fans simply need to register at TyraShow.com.